If there is one campaign that can jolt me back into blogging – it is this one. I gotta say – SMART just topped an already impressive line-up of international celebrities. Of course, this is no surprise as they teamed up with PublicityAsia who made a Superstar line-up for clothing brand Penshoppe with a roster that includes Zac Efron, Mario Maurer, and One Direction.
As SMART’s first ever Hollywood A-List brand ambassador, Chris is the perfect face for their “Live Smarter for a Better World” campaign. Who better can inspire people to commit to sustainable actions with lasting, positive impact to society and encourage people to ignite their passions to help change the world for the better than Captain America himself.
“There’s nothing like the current challenges the world is facing to make us all realize that we are all interconnected, and that our personal actions have broader impact. Through our “Live Smarter for a Better World” initiative, it is our aim to create that spark in everyone to help change the world for the better rather than just settling for ‘good’,” said Alfredo S. Panlilio, Smart Communications’ President and CEO.