After years of playing second fiddle to Bench, Penshoppe got a hot new acquisition that is putting them right back at the top of the game. No, I am not talking about Ed Westwick, Mario Maurer or even superstar Zac Efron. I am talking about Penshoppe’s muse, Joyce A. Ramirez of PR Asia Worldwide Communications Inc.
I still recall when Penshoppe seemed insignificant and whatever they did (and whoever endorsed them) just seemed dull compared to Bench’s plethora of hot endorsers and events. Then last year, as quickly as those Bench Volcano billboards were taken down in EDSA (and Bench’s decision to make endorsers out of people like Willie Revillame), Joyce Ramirez announced that Ed Westwick from the popular teen show Gossip Girl would be endorsing Penshoppe.My twitter timeline went ku-ray-zee with the news and Penshoppe was in the center of the limelight once again. And this wasn’t about to become a one-hit-wonder that is bound to be forgotten as fast as these clothing brands change styles per season. In just a few months, Joyce once again announced an even hotter new model – Asian Superstar, Mario Maurer.