If there is one campaign that can jolt me back into blogging – it is this one. I gotta say – SMART just topped an already impressive line-up of international celebrities. Of course, this is no surprise as they teamed up with PublicityAsia who made a Superstar line-up for clothing brand Penshoppe with a roster that includes Zac Efron, Mario Maurer, and One Direction.
As SMART’s first ever Hollywood A-List brand ambassador, Chris is the perfect face for their “Live Smarter for a Better World” campaign. Who better can inspire people to commit to sustainable actions with lasting, positive impact to society and encourage people to ignite their passions to help change the world for the better than Captain America himself.
“There’s nothing like the current challenges the world is facing to make us all realize that we are all interconnected, and that our personal actions have broader impact. Through our “Live Smarter for a Better World” initiative, it is our aim to create that spark in everyone to help change the world for the better rather than just settling for ‘good’,” said Alfredo S. Panlilio, Smart Communications’ President and CEO.
“We’re truly honored to collaborate with Chris on this project. He captivated the world for being a hero not just in film but also in real life by using his influence to help shape a better world for all. By lending his star power and appeal to support our campaign, we hope to inspire more people to bring out the hero within them and unleash their own power to help change the world – one positive action at a time,” adds Jane J. Basas, Senior Vice President and Head of Consumer Wireless Business at Smart.
Over the years, Smart has been known to support and promote various causes, including gaining a strong foothold in innovation, sustainability and nation-building. Smart has also been empowering Filipinos with easy access to cutting edge technology and providing reliable service all over the country. This I can say from personal experience as a digital nomad. SMART has saved my ass countless times by being my main source of connection for work when I travel within the country and has been shared with friends who are using another mobile network.